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Tracy Mitchell Griggs's avatar

We are counting on the region to join the eastern shore and southern Maryland as a power block (along with the eight corridor counties) to sunset the Tourism Promotion Act 2008 (TPA2008) and the Maryland Tourism Development Board (MTDB ) in the 2027 session: a policy priority for the Mid-Atlantic Agriculture & Experience Alliance, the trade representing small and mid-sized farms and allied businesses and organizations throughout the 7-state region.

The MTDB has not produced a statutorily mandated 5-year strategic tourism plan for the state since 2015: due to state audits and pressure from the executive, the Commerce Department and Office of Tourism Development (OTD) have contracted with Coraggio Group to develop a new plan 2026-2031.

Western Maryland is rich in agriculture and outdoor recreation assets, but under TPA2008 and legacy Primary Business tax codes embedded in statute, revenue from these assets is not measured by the Comptroller Office.

What is not measured, is not funded or promoted. All rural Maryland and farms in 23 counties are not effectively promoted under TPA2008, with no current marketing strategy for agritourism.

But Western Maryland businesses and stakeholders can register for listening sessions and have their voices heard next week.

Message from the Corragio Group, Commerce and OTD:

Your perspective matters. Your participation is an opportunity to directly inform the strategic plan that will guide MTDB's priorities, funding advocacy, and coordination with the state's destination marketing organizations.

We are organizing a series of virtual regional discussion groups facilitated by Coraggio Group, a consulting firm renowned for its expertise in tourism strategic planning. These sessions are designed to surface the challenges, opportunities, and ideas that should shape the Board's strategic direction for the next five years.

Action Required - Register

Format: Virtual

Duration: 90 minutes

Date and Time:

Capital Region- Monday 4/27 2-3:30 PM- https://coraggiogroup.zoom.us/meeting/register/XLanr05MSemWdvdj8M_Yng

Central Region- Tuesday 4/28 11 AM-12:30 PM- https://coraggiogroup.zoom.us/meeting/register/QjNC08JRREKMFPPKrD5CPA

Eastern Shore- Tuesday 4/28 2-3:30 PM- https://coraggiogroup.zoom.us/meeting/register/hbjj_TfqRkC6KIC8NzvVNQ

Southern Region- Wednesday 4/29 12-1:30 PM- https://coraggiogroup.zoom.us/meeting/register/Q6iwv2rnSOGREWgL0AP_mw

Western Region- Wednesday 4/29 2-3:30 PM- https://coraggiogroup.zoom.us/meeting/register/hbjj_TfqRkC6KIC8NzvVNQ

Statewide Focus- Thursday 4/30 1-2:30 PM- https://coraggiogroup.zoom.us/meeting/register/2D5RPLUKQhmFkw1jH78BOw

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